Because Branding Matters
Why do we do what we do?
Having grown up in Africa, the most prevalent thing in african businesses is "Bad Cosmetics". We have seen the most thriving local african businesses get toppled by big multinationals.
The most common error would be to believe that these multinationals have better products, hence their power to take over the local market. Not so. We believe these multinationals only have one advantage which is Better Branding. This is Why we came up with "Because Branding Matters".What is Branding Important?
Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.
Why is Branding Important?
In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you’re remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This is especially true in the tremendous hodgepodge of advertising going on today.Branding Approaches
– Individual product branding – Each new product is assigned a new name with no connection to other brands owned by a company. – Family branding – New products are placed under an existing brand. – Co-branding – The marketer partners with another firm that has an existing, established brand in hopes that the theory “two brands are better than one” will stimulate interest. – Private or store branding – When suppliers produce products for other companies, and place that company’s brand on the product. – No Name Branding – Also referred to as generic branding, this is a “brandless” product that is sold as a low-cost alternative to a brand name product..
Business and Branding
Branding your business with promotional items is a great way to advertise. The placement of a business name or logo on promotional products is sure to bring in new business, and they can also be used to reward existing customers and employees for their loyalty. Leaving pens and pencils in high traffic areas such as banks, doctors’ offices, libraries, and colleges will bring recognition to a company and its brands.
Corporate Branding
Company letterhead | Company forms | Signage | Promotional items such as pens and pencils, key chains, ball caps, tote bags | Uniforms | Company name, logo, or sloganOnline Presence
Business/Company Emails | Websites | Phone Apps