Because Branding Matters




Why do we do what we do?


Having grown up in Africa, the most prevalent thing in african businesses is "Bad Cosmetics". We have seen the most thriving local african businesses get toppled by big multinationals.

The most common error would be to believe that these multinationals have better products, hence their power to take over the local market. Not so. We believe these multinationals only have one advantage which is Better Branding. This is Why we came up with "Because Branding Matters".
What is Branding? Why is Branding Important? Branding Approaches Business and Branding Corporate Branding