Because Branding Matters
Why do we do what we do?
Having grown up in Africa, the most prevalent thing in african businesses is "Bad Cosmetics". We have seen the most thriving local african businesses get toppled by big multinationals.The most common error would be to believe that these multinationals have better products, hence their power to take over the local market. Not so. We believe these multinationals only have one advantage which is Better Branding. This is Why we came up with "Because Branding Matters".
What is Branding Important?
Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.